Reply to: Shayne at svtnitro@gmail.com
What If I told you there was a marketing program that would increase sales? Not just by bring in customers but increasing your employees incentive to work hard. All you had to do was give away as many vacations as your heart desires.(unlimited) For example 4 day 5 night stay on a cruise, A week stay in Florida Disney tickets and rooms included, and many more to choose from. You would say were do I sign!
Specific ideas:
Below are a few specific case examples and ideas of the great benefits and possibilities derived from using Incentives, namely Travel Incentives. Credit - Lynne Gabriel (ArriveNet Editorials - Apr 07, 2005)
Sales Incentives - To increase sales
In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program's conclusion, policy enrollments exceeded LifeUSA's initial goal by 700%. There were 10,000 certificates issued and were more than twice what the company planned for. (Copyright IMA)
Employee Incentives - To motivate, retain and reward loyal and efficient employees A small retail store in Maryland, Target Appliance, used travel incentives. "We introduced our first travel incentive for sales employees five years ago," says President Daryl Gamerman, "and since then we've only lost staff due to retirement. I don't ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.
Customer Loyalty Incentives - To build customer loyalty and trust The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%. While it's impossible to measure precisely the role that the Frequent Builders Program played, "there is no doubt in mind that it helps to build customer loyalty," says Loomis.
Referral Incentives - To develop contacts or promote referrals 'Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico.' is one example of so many ways to use incentives to get those referrals every company needs.
Purchase Incentives - Increase cash flow and obtain money upfront 'Pre-pay a one year service agreement, you will get a free 7 days and 6 nights resort condo accommodation in the destination of your choice.' is an example how incentives can be used to up sell.
Member Perks - Sell new accounts or memberships 'Join our golf club now and we will send you and a companion to Las Vegas with airfare and hotel for free!' 'We will send you and a companion to a free vacation for 3 days/2 nights in over 30 destinations when you open a checking or savings account with us.'
Call or email for more information
Shayne Munn
801-701-0270
svtnitro@gmail.com
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